Midland F1 Racing sponsored by Rhino's Energy Drink

Rhino’s Energy Drink partners with Midland F1 Racing

Rhino’s Energy Drink and Food AG and the Midland F1 Racing Team have agreed upon a sponsoring commitment for the Formula One Season 2006.

From the cooperation with MF1, Rhino’s expects a substantial increase of the global brand awareness and recognition for Rhino’s Energy Drink and an acceleration on the company’s road to success.

According to Falk Raudies, CEO of Rhino’s Energy Drink and Food AG, the general idea behind Rhino’s is to position a second strong brand in the premium market segment of energy drinks. The company’s ambition is to occupy the vacant second spot in the global energy drink sector and become the indisputable number two global player in his industry until 2008.

Mr. Raudies explained the motivation for the cooperation with MF1: “Just as Rhino’s in the global energy drink market, Midland F1 is an ambitious newcomer in the Formula One Circuit with a solid economic background and a huge growth potential. Our cooperation with Midland F1 is a major step in order to take Rhino’s Energy Drink to the top level.”